Liora Candles – Ad Creatives

Ad creatives for Liora’s first product line: signature candles that bottle the cafe’s atmosphere for home. You can’t photograph a smell. The entire product is invisible, and the category built around it is the most cliched in lifestyle advertising: beige flat-lays, linen backdrops, “hand-poured with notes of sandalwood.” Every candle ad looks like every other candle ad, so premium claims evaporate on sight.