Aevum: Logo Design for a Multi-Family Office
Aevum is a multi-family office managing wealth across generations, and the name set the brief: aevum is Latin for a lifetime, the mode of existence between time and eternity.
Task
Wealth management branding is a museum of the same five props: serif wordmark, navy and gold, a crest, a pillar, a lion. Worse, the audience is allergic to marketing. Ultra-high-net-worth families read anything polished as a sales pitch, and a sales pitch is the fastest way to lose them.
We’re a team of creatives who are excited about unique ideas and help fintech companies to create amazing identity by crafting top-notch UI/UX.
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